Entertainment and Gaming Research Association (EGRA)

Study. Play. Innovate.

We study “entertainment and gaming” recognised as “contents industry” including, esports and video games, sports, music, media entertainment, arts to inform policy, guide industry practice, and enrich scholarly understanding worldwide.

Advancing Entertainment and Gaming Research in Japan

We connect researchers, practitioners, and policymakers to advance knowledge about how content shapes culture, economics, and technology within a dynamic global contents industry.

We set up five key areas to advance this research.

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